Thursday, 29 September 2011

What Are QR Codes and How Are Marketers Using Them?


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What are QR Codes and how are Marketers Using Them?

The term "QR codes" is popping up everywhere so we thought we would give our readers some insight on what they are and some of the slightly crazy, but clever ways businesses are using them.

QR codes (or Quick Response Codes) are two-dimensional codes that can hold thousands of characters of information. Though they look like standard bar codes, they are actually quite different. QR codes can store much more data including url links, location information, and text.

 



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